While internet marketing has its own rules that require technical IT knowledge, it ultimately it is a form of marketing first. Like any form of marketing, there is no one-size-fits-all solution, and each organisation needs to develop its own holistic marketing mix that is apt to its circumstances.
This means that the role that search engines, external links, directories, articles, adverts and social media should play in promoting a site will vary greatly from sector to sector. The internal structure of each site will also vary according to the different ways in which different industries engage their customers.
We are here to help you create the right internet marketing strategy to get you the visitors you want, and we offer a full range of services, including SEO, Social Media Marketing and Content Production to help you achieve this.