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Website for a Commercial Cleaning Company (Static to Dynamic)

Website for a Commercial Cleaning Company

(Static to Dynamic conversion)

The Brief

– A commercial cleaning company with a well-established website, that already held first page rankings for some high frequency keywords on google and routinely generated enquiries, was seeking a total overhaul of their site to generate more business. The brief included the ability to update the site by themselves, which required the introduction of dynamic php script, and it was decided that a complete rebuild using one of the standard content management system was the best option.

The Work

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BEFORE: the old static site

– This was a very delicate task, as changing the code and structure of the site would also change the URLs of pages with prominent positions in the search engines – positions which would have been lost had we not undertaken extra work in coding files on the server and using the correct protocols to inform the search engines of these changes.

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AFTER: The new dynamic site

– Care also had to be taken in making sure that the overall design remained close to the original, but to freshen up the look of the site, new images were developed and we gave the site a cleaner feel by brightening the overall scheme.

– However, most of the work went into updating and improving the content. Much information about the company and its work was out-of-date or incomplete, so the content of about half of the existing 8 pages were redesigned, and 12 new pages were developed, trebling the total volume of information.

The Result

– The new site was launched without problems, and has successfully established good rankings for many important keywords that it had previously not been associated with. However, the commercial cleaning sector is a very competitive space and the company realises that to retain and improve on its ranking will require continuous efforts, and has signed up to our Silver Star SEO programme to help them achieve this.